Dictionary.com defines success as “A person or thing that has had success, as measured by attainment of goals, wealth, etc.”

Are you truly successful?

Is your business truly successful?

In my opinion, success is relative to the individual or business purpose. So what success means to one person or business may not mean success to another person or business. I believe success should really be measured by the planned goals or a desired vision of an individual or business. True success is not accident or coincidence. True success is an intentional effort; true success is hard work.

Some recipes for true business success

  1. Motivation: This is your driving force or passion that will keep you going when you or your business are confronted by the challenges of life that happens to everyone

…What is your motivation?

  1. Clear Vision: This is the outline of your personal or business goals. This is usually different for everyone. Multiple individuals may be in the same business but their purpose may be different. One may do it to just to make money, while another may be out of a desire to help others. However, strategists have taught that goals must be SMART
    S – Specific
    M – Measurable
    A – Attainable
    R – Realistic
    T – Time bound


…What is your vision?


  1. Plan: Every successful venture or enterprise must have a plan or road map to achieve its goals. You may stumble into making profit by some fantastic idea or steps you take but you definitely need a plan to sustain your development and business growth. “Failing to plan is planning to fail” – Alan Lakein

…Do you have a business plan?

  1. Resource Team: Business relevance is tied to meeting the needs of customers. However, customer’s needs change from time to time and in order to remain relevant, businesses have to be aware of this natural customer trait, prepare for it and be willing to adapt their products, services, delivery models, channels of distribution and what have you to stay afloat.

Very successful businesses go ahead of time to anticipate customers’ needs. Business have to invest in research and resources to continue to be relevant.

…Are you investing in research and resources?

  1. Commitment: “Your best is the enemy of your good”- Jerry Rice. People have a natural tendency to be complacent after a while. This is can be circumvented by making consistent daily effort, tasks and steps towards your goal. In addition, having someone you are accountable to is a great way of ensuring that you remain committed to being successful.

…Are you committed to being successful?

In conclusion
Success is not an emotional feeling or what you or others think of you but true Success is the measure to which you achieved your planned goals.